Know about ve
Our Purpose
The world is full of dreamers, yet it is shaped by those who do and move the envelope.
Our vision is a future where everyone can be an entrepreneur or simply have the power to do what they love. At Ve, we see ourselves as blacksmiths whose purpose is to forge tools that are simple yet awaken the chi, aka vital energy, to empower the doers in their pursuit.
We believe simple and aesthetic tools are the ultimate competitive advantage. We build products that help doers and movers upend the status quo.
Our Vision
Ve envisions a future where anyone can turn their passion into purpose. We forge elegant, empowering tools that awaken the vital energy within every doer, enabling them to thrive as entrepreneurs and change makers. Our ultimate aspiration is to arm a generation of dreamers with the simple yet powerful tools they need to create the lives and world they imagine.
Our Mission
Ve forges empowering tools that awaken the vital energy within every doer, so they can pursue their dreams, move the world forward, and create the change they wish to see. Our minimalist, aesthetic products are designed to help people unlock their inner potential, stand out from the crowd, and shape the future.
Ve Core Values
Empowerment – We believe in enabling people to pursue their passions through simple yet powerful tools.
Aesthetic Simplicity – We value elegant, intuitive design that makes complex tasks effortless.
Craftsmanship – Our products are thoughtfully crafted with care and precision. We sweat the details so our users don’t have to.
Audacity – We have the courage to challenge assumptions and status quo. We are not afraid to be bold and disruptive in our vision.
Doers & Movers – Our tribe is made of audacious doers and movers who take action to manifest their dreams. We build tools to fuel their inner chi.
Democratization – We strive to make entrepreneurship accessible to all by removing traditional barriers.
Mindful Progress – While we move fast, we take the time to listen, reflect and course-correct. Our drive for progress is grounded in mindfulness.
What Ve do
Ve creates simple yet powerful tools that awaken the vital energy in people to pursue their dreams and shape the future. Unlike complex competitors, Ve’s aesthetic and intuitive products empower anyone to become an entrepreneur or do what they love. Our main differentiation is providing elegantly designed tools that ignite inner passion and enable customers to take action to create the life they envision.
Brand Personality
Adventurous, innovative, simple, empowering, bold, energetic, dynamic, driven, confident, passionate
The Explorer archetype resonates most with this brand’s values and characteristics. The emphasis on adventure, discovery, freedom, nonconformity and curiosity aligns well with the brand’s vision of empowering entrepreneurs and doers to pursue their dreams and upend the status quo. The brand sees itself as forging tools to awaken people’s inner drive and potential.
The tone of voice should reflect the Explorer archetype by being:
Adventurous – Empowering people to pursue new frontiers and possibilities
Free-spirited – Encouraging nonconformity and independent thinking
Energetic – Conveying a dynamic, lively spirit
Visionary – Looking ahead to future ideas and innovations
Motivational – Inspiring people to realize their potential
The brand voice should use language that makes customers feel courageous, unstoppable and limitless in what they can achieve. It should spark curiosity and embody the spirit of the trailblazer.
Our Story
Our journey began with a simple vision – to empower the world’s doers and movers. We saw that while the world was full of dreamers, it was the doers who shaped our reality. And yet, many lacked the right tools to turn their dreams into action.
That sparked our purpose – to forge tools that awaken the vital energy within each person to pursue their passions. We set out to build products that were simple yet powerful, helping anyone become an entrepreneur or do what they love.
After years of honing our craft, we created Ve – a brand dedicated to upending the status quo through aesthetic, user-friendly technology. Our products remove complexity and obstacles so you can focus on bringing your ideas to life. We believe simplicity is the ultimate competitive advantage.
At Ve, we are blacksmiths on a mission. We shape the future by equipping today’s doers and movers with elegantly designed tools to turn dreams into reality. Our unique narrative is about democratizing the ability to create, build, and pursue your purpose. We awaken your inner force so you can move the world forward.
